Though Instagram is only 7 years old, 6 of every 10 adults who use the internet have an Instagram account. Among teenagers, one third consider Instagram to be the most important social media network. Over 700 million people use Instagram each year, and that number is growing by about 15% year over year. Our platform, SocialFox, is the best instagram analytics tool on the market and will help you grow your social media.
If you haven’t thought about how to get the most out of Instagram, now is the time. The platform has helped a number of brands grow from relative anonymity to household names.
It can do the same for your brand as well. This article will show marketers, entrepreneurs and business leaders how to skyrocket Instagram post engagement and profile growth through 25 proven tactics.
1. CREATE CLEAR MARKETING PERSONAS
Think of a marketing persona as an archetype. Marketing personas help marketers make informed decisions about how to better reach, engage and convert a target audience. For example, Hubspot’s CTO brings a teddy bear named Molly to important meetings as a way of reminding attendees to focus on their customer. Molly is provided with attributes that represent the ideal Hubspot customer.
By creating clear marketing personas, social media marketers will be able to build a more effective Instagram marketing strategy. Understanding a prospect’s demographic and psychographic makeup can help to clarify decisions about content, posting schedule and more.
2. INCORPORATE VIDEO INTO YOUR CONTENT STRATEGY
According to data cited by Buffer, 43% of respondents in a recent survey said that they wanted to see more video content from marketers. Some of the most successful Instagram accounts, like ESPN, The Dodo and Tasty, are sharing more video content this year than last.
The biggest brands already know that video content is a good way to increase post engagement. It’s time for you and your social media team to start incorporating some type of video content into your long-term Instagram strategy as well.
3. USE INSTAGRAM STORIES
Over 200 million people use Instagram Stories each month, which is 40 million more people than Snapchat’s total user base! Stories is quickly becoming one of the most popular aspects of the Instagram platform, and it is one that should not be overlooked.