How we optimize performance for maximum results?

A content delivery network is a set of web servers distributed across various geographical locations that provide web content to end users with regard to their location. When you host the website on a single server, all users requests are sent to the same hardware. For this reason, the time needed to process each request increases. On top of that, the load time increases when users are physically far from the server. With CDN, user requests are redirected to the nearest server. As a result, the content is delivered to a user quicker and a website works faster. This is a rather expensive, but quite effective way to optimize the load time.

Everyone loves great looking images. In the case of successful eCommerce sites, images are a vital part. A lot of photos, images, graphics on your product pages improve engagement. The negative side of the image use is that they are usually large files that slow down a website, so we need to use a proprietory software to reduce their size without compromising quality

Plugins are common components of each website. They add specific features suggested by third parties. Unfortunately, the more plugins are installed, the more resources are needed to run them. As a result, the website works slower and also security issues can appear. As time passes, the number of plugins grows, while some of them may not be used anymore. We delete unnecessary plugins. First, we run the performance tests on your website to find out which plugins are slowing down your website. Not only does the website speed depend on the number of installed plugins but also on their quality. We avoid plugins that load a lot of scripts and styles or generate a lot of database queries. The best solution is to keep only the necessary plugins and ensure that they are kept up to date.

If your website contains a lot of JavaScript and CSS files, it leads to a large number of HTTP requests when your website visitors want to access particular files. These requests are treated individually by visitor’s browser and slow down the website work. If you reduce the number of JavaScript and CSS files this will undoubtedly speed up your website. We group all JavaScript into one and also do so with all CSS files. This will reduce the overall number of HTTP requests. There are a lot of tools to minify HTML, CSS, and JavaScript files.

In case there are a lot of users accessing the page at one-time servers work slowly and need more time to deliver the web page to each user. Caching is the process of storing the current version of your website on the hosting and presenting this version until your website is updated. This means that the web page doesn’t render over and over again for each user. Cached web page doesn’t need to send database requests each time.

Gzip Compression is an effective way to reduce the size of files. It minimizes the HTTP requests and reduces the server response time. Gzip compresses the files We can enable Gzip on your website by adding some lines of the code or via a utility called gzip.

Database optimization is an effective way to increase performance. If you use a content management system (CMS) packed with complex plugins, the database size increases and your website works slower. For instance, the WordPress CMS stores comments, blog posts, and other information that take up a lot of data storage. Each CMS requires its own optimization measures and also has a number of specific plugins.

Web fonts have become very popular in website design. Unfortunately, the use of web fonts has a negative impact on the speed of page rendering. Web fonts add extra HTTP requests to external resources. We apply the following measures  that help reduce the size of web font traffic:

  • Use modern formats WOFF2 for modern browsers;
  • Include only those character sets that are used on the site;
  • Choose only the needed styles