Video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service. Answering Frequently answered Questions and Should have Asked questions is a great way to add to your video marketing campaign. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
A study from Forrester Research states that a web page with video is 50x more likely to appear on the first page of Google.
Even more importantly, Google has started incorporating more video content within its organic search results allowing you to increase your exposure.